Pinterest is leaning into the creator community with new tools built for them to build and grow on the platform. The enhanced creator toolbox includes Story Pins in beta, a new creator profile, and analytics tools to track performance. These new publishing and measurement tools will give creators ways to easily publish immersive and expansive stories directly to Pinterest and reach Pinners looking for inspirational ideas and people to follow.

“Historically, Pinterest has always been much more about what it is that you’re looking to find rather than who it is that you’re looking to be inspired by,” said Pinterest Head of Content, Creator and Homefeed Product David Temple. He explained that the new features are intended to “help bring people much more to the forefront of the Pinterest experience.”

Story Pins is a completely new type of Pin and publishing option that provides creators a way to tell dynamic and visual stories with videos, voiceover, and image and text overlay. Story Pins function the same as traditional Pins. They can be saved to boards for later, will be discoverable over time, and distributed across home feed, search results, and places like the Today tab. They will also benefit from the visual discovery engine that matches new ideas to people with relevant interests and tastes.

Creation of Story Pins can use the combination of multiple pages of images, videos, voiceover, and overlaid text. To help Pinners take action on their ideas, creators can also add a detail page with ingredients or DIY materials. To ensure ideas get in front of the Pinners who are looking for them, creators can tag Story Pins or videos with topics or interests fueled by the trends and insights on the platform.

New creator profiles will feature creators’ ideas front and center showcasing their published content, not just the ideas they’ve saved. Pinners will now have the ability to message creators via the Contact or Message card. Pinners can also react to the ideas they discover from their favorite creators with a range of positive reactions like “Great idea,” “Love,” “Wow,” and “Thanks” to provide feedback to creators. Creators and Pinners can further interact with image and text comments.

New analytics will help creators build an audience, measure reach, and track performance and progress. An engagement tab allows creators to like or respond to photos on Pins in one place, making it easier for creators to connect with their audience. Pin Stats empower creators with key metrics like impressions and engagement while a redesigned Analytics dashboard shows a detailed view of how content is performing.

Story Pins will be rolled out as an invitation-only feature. Creators with early access to Story Pins include Coco Bassey, Camille Styles, Shiquita from Unconventional Southern Belle, and Jazmine Ford of Finding Uphoria. Brands currently do not have access to Story Pins directly but can partner with the select US creators who have the feature. Advertising options currently open to brands include photo and video ads. The new analytics features are available to all Pinterest users with business accounts.